Cinema-goers wearing 3D glasses watch a movie at a PVR Multiplex in Mumbai

Cinema-goers wearing 3D glasses watch a movie at a PVR Multiplex in Mumbai November 10, 2013. Multiplex operators like PVR Ltd, Inox Leisure, Reliance Mediaworks and Mexican chain Cinepolis are scrambling to set up theatres targeting the rapidly growing number of middle-class Indians willing to pay to watch Bollywood movies in more comfortable surroundings. The potential is huge, provided operators can find the right location in a country where prime urban real estate is costly and in short supply. Picture taken November 10, 2013. To match MULTIPLEX-INDIA/ REUTERS/Danish Siddiqui (INDIA – Tags: SOCIETY BUSINESS ENTERTAINMENT) – RTX15KPF

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